Evaluation

Artists regularly sing to conform to their target audience, it all depends on the style and genre of music. This has been a gradual progress for all artists, but they all have a specific audience to which their music caters for.  An example of having a target audience would be Justin Beiber. His audience can range for a spread of ages, however, his music is mainly prepared for his largest chunk of listeners, consisting of girls between the ages 6 to 16. 
                It is important for artists to have a specific target audience. They can specify their music to go alongside the music they enjoy, this saves money for the artist, rather than having to waste money recording music their audience will not purchase. 

Eden and I considered who would be the target audience for 'Florence + The Machine'. Florence's style is natural, wild and has an idle 'hippy' feel. This image is idolised by the younger audiences, specifically around the ages 14-24. She is renowned for her unique fashion taste and style of music. However, because her music is so different, it is hard to pinpoint a sepcific audience, as there are a range of age groups that appreciate her unique style.

We surveyed 40 strangers for our questionnaires, with some broad and some narrowed questions that applied specifically to Florence + The Machine. (To see the questionnaire please follow this link- http://whhssimmonsmmusicvideo.blogspot.co.uk/2012/10/questionnaire.html )
These questionnaires have been helpful in gaining information that is 'straight to the point'- this was ensured by the simple closed questions, or the specific wording we put for the questions. I feel we had covered many questions that are easy for the audience to give simple answers, yet we learn a lot from what the have answered. Some of our questions were based on Florence (e.g- "Do you listen to Florence + The Machine?"), and other questions were based on a broader audience (e.g- "What is your favourite genre?").

Using the cameras, we also did "vox pop" interviews (http://whhssimmonsmmusicvideo.blogspot.co.uk/2012/10/interviews.html)
These videos were helpful in gaining visual information, however, due to little time, we could not ask a variety of questions. Upon reflection, we also could have diverted questions, as if the interviewee said they were not familiar with Florence's music, we would ask if they could list three of their songs. We had not prepared ourselves with back-up questions, and therefore I feel we shoud re-do some of the voxpop videos.