Music Genre Analysis- Flo Rida

Flo Rida- Club Can't Handle Me

 

 

This is a pop/ RNB music video performed by Flo Rida. Using the PEER format, I have been able to analyse the music video of 'Club can't handle me'.

 

 

One of the first effects used in this music video is slow motion. This shows two expensive cars opening the doors for unseen people. The cars are surrounded by people on the outside of what looks like a warehouse with extravigate lighting coming from inside. This suggests to the viewers that the people with the cars are extremely well-off and main features to the apparent party. The gold car could connote wealth, and the black could connote a sleak, stylish appeal.

 

Another effect used in the music video consists of changing the lens colour to a red. Within the video, there are two characters that are clear to have feelings for eachother. This is suggested by the red colour, connoting love and passion. This colour also helps to promote the party, as it is suggested that the lighting would be expensive, and as it is there, a lot of money has been invested into the night. This all adds to the entertainment of the video for the audience as it promotes a narrative in the story whilst showing the glamour and expense that is usually seen within an RNB video.

There are several close-ups of the artist within the music video. He wears expensive clothing, jewellery and sunglasses to promote his wealthy and stylish lifestyle to the audience. The lighting reflects on his sunglasses giving the 'eclipse' effect- this means that the reflection of the lighting looks like stars, which is what the director wants the audience to see- 'the star'. Behind Flo Rida, there are people clubbing. This is intended to show the fun and appeal of the party lifestyle which RNB often promotes in their videos. The close up is also meant to show the artist having a fun time, proving that it is a light, entertaining video that the audience envy.

This is a long-shot that shows Flo Rida being the 'centre of attention' in the grand party they are holding. He is surrounded by a sea of hands, exposing his popularity within the public and music industry. The lights in the background almost create a silhouette of Rida and the two female dancers in the back, adding diversity to the video. Again, this shot promotes the partying lifestyle that so many crave, and Rida is suggesting that fame brings these special and fun novelties.

Many Mise-en-scene aspects are also used to promote the wealth of the artist- for example, towards the end everyone seems to be popping open champagne bottles. This obviously promotes wealth and the luxurious effects of fame. Flo Rida is also seen wearing clothing such as designer red leather jackets, gold chains and ray band glasses. This shows his casual attire in the party scene helps him to blend in with the crowd, whilst also showing his expensive taste.

This video also has several clips from a famous dance film "Step Up 2: The Streets". This suggests that the video promotes the film, and vice versa. This gives the music video a narrative as well as a performance based design. Women are seen regularly in this clip in a provocative manor, this falls into the category of vouyerism that is so well known to be in RNB music videos.