Planning Editing

We have used various editing techniques to add a diverse approach to the music video. This adds interest within the video for the audience.

Slow Motion-
Using slow motion within the video has been used to highlight certain moments- for instance when she just escapes the antagonist running up the stairs. The slow motion effect juxtaposes the rhythm of the music- this challenges Goodwins theory as well as portraying the artists emotion to the audience.

Reverse-
Another edit used on final cut express was used to reverse the footage. This effect becomes active half way through the video, where time 'reverses itself' back to the day she accepts the antagonist. This offers her the opportunity to go back to that date and reject him- therefore starting a happier life away from the domestic abuse.

Fast forward-
The fast forward edit is contrapunctual with the electro-house genre as it adds a diverse and energetic aspect within the video. The fast forward effect makes the footage parrallel to the music, therefore Goodwins theory can be applied to this video. A vast sum of fast forwarding effects are used within the location shots, for instance the various shots of busy places to show a routine that everyone follows within life.

Cross cutting-
In order to portray the artists life to the audience, there are various cross cuts that show the artist in different locations and scenarios. This gives the audience a 'summary' of her lifestyle.

All of these effects have been used to portray the artists challenging lifestyle to the audience. This suggests that her life had not always been about fame- it brings her down to earth and the audience feel it easier to relate to the artist. The narrative for the music video is not conformative to the electro-house genre as it has more of a concept and narrative based theme.