Thursday 7 February 2013

Planning Location

We have many different locations to film in. Location is important in placing the artist in real-life situations to relate her with the audience.

Baldwins Hill-
The first seen is 'Baldwins Hill'. I thought this would look effective due to its steep drop into the forest area. The bench is also located conveniently to overlook the forest. This was easy to film by, as we were lucky to have no domestic interior nearby.

Westfields Centre- Stratford-
This is a busy public place and therefore found it easy to get shots of conjested and hectic areas. We used a high angled shot to film the entrance of the centre.

Leicester Square-
I took a substantial amount of footage here- The light display seen is from the outside of 'M&M World'- I found that the changing colours were appealing and offered a parrellel peice of imagery to match the lyrics 'Colours illuminate'.

House-
We filmed inside my house to show the domestic abuse scenes. We had to remove the small decorative antiques within the rooms to show the house looking bare. In the kitchen we scattered an array of bottles and plates around the house to show mess and disorder. There was also alot of mess scattered about to show that the house was messy and unorganised.

Train-
We filmed on trains to show how her life was heading in a 'certain direction' until she changes her life path. Within the bad side of her life, she is alone- this shows her abandonment she feels within her life. The energetic and happy protagonist sits on a train that is full with ordinary people- suggesting she is beginning to feel normal again.

Planning Cinematography

There are many different camera shots I will use within my music video.

High angled shot-
This is an effective shot of the antagonist towering over the protagonist. This shows to the audience her vulnerable position in comparison to the man and extracts the audiences sympathy for the protagonist.
This shot is also used in showing a busy public place. This portrays notmal routine to the audience, suggesting that 'life goes on' for the protagonist.

Over the shoulder-
This shot is used when the antagonist has the neck of a bottle to the protagonists throat, and she holds a knife to his stomach in defense. The over the shoulder shot shows the viewer how she nudges the knife to warn him to 'back off'. This is the first form of defense she has used against the antagonist and therefore opens herself to the opportunity of changing her past.

Close ups-
This is used on several occasions to show the antagonist and the protagonists eyes. The antagonist's pupils are shown dilating and shrinking when exposed to harsh light. The protagonist has close ups of herself crying, and later putting on eye make up to 're-create' herself. This is significant within the video for the artist as she is creating a new person out of herself that is confident and happy.

Mid Shots-
This shot is seen regularly within the music video. This enables the viewer to see and empathise for the protagonists emotions. This is used to idenify key moments in the video also, for instance when she first starts reversing through time whilst sitting on the train after her colourful, confident self appears.

Long shot and Tracking shot-
Within the long shot we have also used a tracking shot. This is when the protagonist walks towards the eerie forest- suggesting that her life is headed towards this direction. The tracking is used to follow her as she walks towards the forest- therefore the audience becomes witness to this event and feel helpless when they are not able to help.

Planning Editing

We have used various editing techniques to add a diverse approach to the music video. This adds interest within the video for the audience.

Slow Motion-
Using slow motion within the video has been used to highlight certain moments- for instance when she just escapes the antagonist running up the stairs. The slow motion effect juxtaposes the rhythm of the music- this challenges Goodwins theory as well as portraying the artists emotion to the audience.

Reverse-
Another edit used on final cut express was used to reverse the footage. This effect becomes active half way through the video, where time 'reverses itself' back to the day she accepts the antagonist. This offers her the opportunity to go back to that date and reject him- therefore starting a happier life away from the domestic abuse.

Fast forward-
The fast forward edit is contrapunctual with the electro-house genre as it adds a diverse and energetic aspect within the video. The fast forward effect makes the footage parrallel to the music, therefore Goodwins theory can be applied to this video. A vast sum of fast forwarding effects are used within the location shots, for instance the various shots of busy places to show a routine that everyone follows within life.

Cross cutting-
In order to portray the artists life to the audience, there are various cross cuts that show the artist in different locations and scenarios. This gives the audience a 'summary' of her lifestyle.

All of these effects have been used to portray the artists challenging lifestyle to the audience. This suggests that her life had not always been about fame- it brings her down to earth and the audience feel it easier to relate to the artist. The narrative for the music video is not conformative to the electro-house genre as it has more of a concept and narrative based theme.